Using Data Analysis to Study Chennai’s E-Commerce Behaviour
Chennai’s e-commerce market is changing as shoppers increasingly use websites, mobile apps, digital payments, and online reviews before making purchases. Understanding these patterns requires careful analysis of customer and transaction data. A data analyst course in Chennai can help learners develop relevant analytical skills, while data analytics courses in Coimbatore can provide another pathway for building practical knowledge in data-driven decision-making. Understanding Chennai’s Online Shopping Landscape E-commerce behaviour refers to the way customers discover products, compare prices, complete purchases, respond to promotions, and interact with online platforms. In Chennai, these activities can vary across age groups, locations, product categories, and shopping occasions. Data analysis helps businesses identify these differences instead of relying only on assumptions. For example, analysts can examine website visits, search activity, cart additions, completed orders, and repeat...